Stafford County Adds Threads to Its Communications Arsenal

Stafford County is now providing information on Stafford County government, the community, recreational offerings, and much more via Threads on its page @staffordvagov. Threads is the Meta company’s alternative to Twitter. The platform surpassed over 100 million users less than a week after debuting on July 5, 2023. The move is part of continuing efforts by Stafford to reach the community in the way they receive information.

“We have really enhanced our social media skills over the last few years, receiving national recognition for our efforts,” said Information Services Director Andrew Spence. “Threads is a natural extension of these efforts. I am excited for the opportunities to inform the community better as Threads grows and evolves.”

Stafford’s Threads page will give more opportunities for engagement to residents. It’s simple to reply to posts and comments. The application enables posts containing up to 500 characters and includes links, images, and videos of up to five minutes in length. Best of all, Meta has not incorporated ads into Threads, making navigating easier.

According to the “We Are Social Hootsuite Digital 2022 Global Overview Report,” for the first time ever, the number of people who remain “unconnected” to the internet has now dropped below 3 billion for the first time. The report shows that 58.4% of the world’s population uses social media, with users expected to exceed 60% in 2023. Eighty-two percent of the population in North America uses social media.

This is significant for Stafford County as traditional media outlets in the area have dwindled in recent years. Stafford is covered by one print and online newspaper, the Free Lance-Star, and one online newspaper, PotomacLocal, both of which require subscriptions for access. Residents, especially younger residents, receive news via the Internet and social media. The move to Threads is a move to ensure Stafford County Government remains accessible and transparent by communicating in multiple media channels to reach as many residents as possible.